Board of Directors

alt



alt
President
Lisa Mark
American Solutions for Business
Phone: 610.592.7660
Send E-Mail

Lisa Mark, has been in the Philadelphia Direct Marketing arena for over 30 years. Starting her career at Colonial Penn and from there going to Harte Hanks (DiMark), Vertis (Webcraft), Devon Direct and IBS Direct, Lisa managed the print production of these company's top accounts.

Serving on the Board as a Vice President of the PhillyDMA in the early 1990's, she comes with experience of running the Benny Awards and the Annual PhillyDMA Golf Outing. 

 alt
Chairman
Geff Rapp
Group G Marketing Partners  
Phone: 215.957.9942
Send E-Mail
 
Geff has been a direct marketer in the Philadelphia region for over 25 years. After earning a communications degree at Penn State, University Park, he gained much of his early DM knowledge through copy, marketing and account management positions at Prudential AARP, Devon Direct and Advanta Corp. Along with two colleagues , Geff started Group G Direct in 1998. As a Senior Managing Partner there, Geff combines both creative and technical skills to help manage and execute client programs. He is a strong advocate of applying and adhering to direct marketing principals - even as new and emerging media channels are introduced into the mix.

Geff's interaction with the PhillyDMA goes back to the mid '80s, and he has actively served on the board since 2009. As Past President, he was committed to keeping the PhillyDMA a strong, vital resource for marketers, companies and supporting organizations throughout the tri-state area.

alt
Treasurer
Timothy Hughes
TPG Direct
Phone: 267.825.9511
Send E-Mail

Tim has over 30 years of experience in direct 
marketing that includes various forms of media - Direct Mail, DRTV, Radio, Inbound / Outbound Telemarketing, and Digital. Over the course of his career he has overseen account teams on large-scale marketing campaigns. He works closely with clients to identify their specific needs and business objectives, and then helps identify and implement programs and campaigns that help achieve the client's goals. Some of the clients Tim has worked with include: 21st Century Insurance, Blue Cross/Blue Shield of Florida, Geisinger Health Plans, AAFP Insurance Services, Credible Labs, Inc., Trilegiant, AIG, Farmers Insurance and California Casualty Insurance Company. Tim also manages the Finance Department, overseeing A/R, A/P and various reporting functions (P&L, Balance Sheet, etc). Prior to joining TPG, Tim worked for two leading insurance companies - Aon (formerly Combined Insurance Company of America) and AIG.
 

Vice President- Membership
VACANT
 
PhillyDMA is currently looking for an individual to guide our growth-oriented membership strategy! Direct marketing industry or membership organization experience preferred. Inquires can be directed to [email protected]
 
alt
 Vice President - Programs
John Caliendo
Bradley Graphics
Phone: (267) 394-0717
Send E-Mail 

John is a direct marketing expert who has spent more than 30 years in direct and digital mail production services.  Over the years, he has led sales teams at USA Direct, Precision Technology, Pep Direct, IBS Direct and Encompass Elements. Today, John is Director of Marketing for Bradley Graphic Solutions where he provides the traditional and digital production services as well as the analytical capabilities brands need to thrive in today’s ever-changing marketing.  John attended St. John’s University and his interests are his grandkids and new business opportunities. 
 
alt 
 Vice President - Communications
Steve Burkholder
Merkle
Phone: 717-475-1362
Send E-Mail

Steve Burkholder is a print production manager with Merkle, where his team manages direct mail campaigns for a leading insurance client. He worked as a branch sales manager for a national lawncare provider following his graduation from Penn State. Steve entered the direct marketing industry as a sales executive at IBS Direct, where he helped customers reduce inefficiencies, turnaround times, and costs for their direct marketing efforts.

A Philadelphia transplant, Steve enjoys discussing Philadelphia sports, exploring new Philly restaurants with his fiance, and training for distance races. 
 
alt
Editor in Chief- DirectViews
Joanna Smith
Phone: 215.635.3820
Send E-mail
 
Joanna has a background in international marketing communications, public relations, writing and graphic design. She has held positions in international distribution, higher education, and advocacy in both non-profits and for-profit firms. Joanna has a B.F.A. in graphic design from Kutztown University and an M.B.A. from Eastern University.

Direct Views is PhillyDMA’s quarterly publication covering industry news, trends, regional activities, and upcoming events. The only publication of its kind in the tri-state Greater Philadelphia region, it features columns by industry leaders and cutting-edge innovators as well as corporate, media, agency and production profiles.

 
alt
Director - Benny Awards
Jennifer Carahaly
Colortree Group
Phone: 610.463.5271
Send E-Mail 
 
 
Jennifer grew up outside of Philadelphia and spent her first few years as a purchasing agent at one of the largest direct marketing companies in the area: National Liberty.  After working for National Liberty she moved to Washington, DC area and began selling envelopes and other printed products. She moved back to Philadelphia in 2001 and has been here since.  She is proud to represent customers ranging from financial services to direct marketers to established agencies and associations in various parts of the Mid-Atlantic.

Outside of work, Jennifer enjoys spending quality time with her very active daughters and Puppy. She also enjoys running, yoga, nature and music.
 
 
alt 
 Director - Assistant Editor, DirectViews
Gary Ide
Independent Graphics, Inc. 
Phone: 570.262.9729
Send E-Mail 

Gary is working in Sales and Marketing for Independent Graphics. A full service commercial printing company located in Northeastern Pennsylvania. Previous to this he has worked for 23 years as a Sales Executive with Payne Printing and 19 years Owner Manager of Digital Graphics. A founding member of a local chapter of BNI. Ten year member of the Board of Directors and President of INCOL Credit Union. If it is not Print or Graphics related it may be golf, boating or family time. Penn State Football is also a fun topic.
 alt
Director
Taylor Brady
Group G Marketing Partners
Phone: 215-480-4470
Send E-Mail
 
Taylor is originally from Baltimore, but hasn't left Pennsylvania since graduating from Penn State. She began her professional career as a newspaper editor in Central Pennsylvania, but had always wanted to live in Philadelphia. After moving to the area, Taylor joined Group G Marketing Partners as an Account Manager in 2018. She applies her journalism skills of editing and meeting deadlines on a daily basis at Group G. Taylor also enjoys reading and running half marathons.