Board of Directors


Lisa Mark
American Solutions for Business
Phone: 610.592.7660
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Lisa Mark has been in the Philadelphia Direct Marketing arena for over 30 years. Starting her career at Colonial Penn and from there going to Harte Hanks (DiMark), Vertis (Webcraft), Devon Direct and IBS Direct, Lisa managed the print production of these company's top accounts.

Serving on the Board as a Vice President of the PhillyDMA in the early 1990's, she comes with experience of running the Benny Awards and the Annual PhillyDMA Golf Outing. 

Geff Rapp
Group G Marketing Partners  
Phone: 215.957.9942
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Geff has been a direct marketer in the Philadelphia region for over 25 years. After earning a communications degree at Penn State, University Park, he gained much of his early DM knowledge through copy, marketing and account management positions at Prudential AARP, Devon Direct and Advanta Corp. Along with two colleagues , Geff started Group G Direct in 1998. As a Senior Managing Partner there, Geff combines both creative and technical skills to help manage and execute client programs. He is a strong advocate of applying and adhering to direct marketing principals - even as new and emerging media channels are introduced into the mix.

Geff's interaction with the PhillyDMA goes back to the mid '80s, and he has actively served on the board since 2009. As Past President, he was committed to keeping the PhillyDMA a strong, vital resource for marketers, companies and supporting organizations throughout the tri-state area.

Timothy Hughes
TPG Direct
Phone: 267.825.9511
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Tim has over 30 years of experience in direct 
marketing that includes various forms of media - Direct Mail, DRTV, Radio, Inbound / Outbound Telemarketing, and Digital. Over the course of his career he has overseen account teams on large-scale marketing campaigns. He works closely with clients to identify their specific needs and business objectives, and then helps identify and implement programs and campaigns that help achieve the client's goals. Some of the clients Tim has worked with include: 21st Century Insurance, Blue Cross/Blue Shield of Florida, Geisinger Health Plans, AAFP Insurance Services, Credible Labs, Inc., Trilegiant, AIG, Farmers Insurance and California Casualty Insurance Company. Tim also manages the Finance Department, overseeing A/R, A/P and various reporting functions (P&L, Balance Sheet, etc). Prior to joining TPG, Tim worked for two leading insurance companies - Aon (formerly Combined Insurance Company of America) and AIG.

Vice President- Membership
Sal Caimano
The WordTech Group
Phone: 215.205.6859
Sal, a Business Development Representative at The WordTech Group, began his direct marketing experience in direct mail in the late '70's. His early years were with Dun and Bradstreet, who pioneered B-2-B database strategies for lists and lead generation services. When D&B entered the emerging channel of telemarketing, Sal was selected to lead the business development of the then-new division. Sal then started his own agency (Market Direct America) which represented the leading business directory in the country. Since 2008, he has also owned Business Development Institute, a consultancy that has aided printing and direct marketing organizations increase market share.

Sal has maintained involvement in association and non-profits' fundraising efforts. He has also coached high school and college golf (LaSalle University- Head Coach, 10 years).
 Vice President - Programs
John Caliendo
Bradley Graphics
Phone: (267) 394-0717
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John is a direct marketing expert who has spent more than 30 years in direct and digital mail production services.  Over the years, he has led sales teams at USA Direct, Precision Technology, Pep Direct, IBS Direct and Encompass Elements. Today, John is Director of Marketing for Bradley Graphic Solutions where he provides the traditional and digital production services as well as the analytical capabilities brands need to thrive in today’s ever-changing marketing.  John attended St. John’s University and his interests are his grandkids and new business opportunities. 
 Vice President - Communications
Steve Burkholder
Phone: 717-475-1362
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Steve Burkholder is a print production manager with Merkle, where his team manages direct mail campaigns for a leading insurance client. He worked as a branch sales manager for a national lawncare provider following his graduation from Penn State. Steve entered the direct marketing industry as a sales executive at IBS Direct, where he helped customers reduce inefficiencies, turnaround times, and costs for their direct marketing efforts.

A Philadelphia transplant, Steve enjoys discussing Philadelphia sports, exploring new Philly restaurants with his fiance, and training for distance races. 
Editor in Chief- DirectViews
Taylor Brady
Group G Marketing Partners
Phone: 215-480-4470
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Taylor is originally from Baltimore, but hasn't left Pennsylvania since graduating from Penn State. She began her professional career as a newspaper editor in Central Pennsylvania, but had always wanted to live in Philadelphia. After moving to the area, Taylor joined Group G Marketing Partners as an Account Manager in 2018. She applies her journalism skills of editing and meeting deadlines on a daily basis at Group G. Taylor also enjoys reading and running half marathons.
Director - Benny Awards
Jennifer Carahaly
Phone: 610.463.5271
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Jennifer grew up outside of Philadelphia and spent her first few years as a purchasing agent at one of the largest direct marketing companies in the area: National Liberty.  After working for National Liberty she moved to Washington, DC area and began selling envelopes and other printed products. She moved back to Philadelphia in 2001 and has been here since.  She is proud to represent customers ranging from financial services to direct marketers to established agencies and associations in various parts of the Mid-Atlantic.

Outside of work, Jennifer enjoys spending quality time with her very active daughters and Puppy. She also enjoys running, yoga, nature and music.
Allison Rigler
Phone: 610.469.4073
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Allison has been involved in direct marketing in the Philadelphia area since the late '90's, starting in print production at DMW Direct and later nurturing a successful sales career. She is currently working at ANRO after previous stops at IBS Direct and National Mail Graphics. She is a graduate of Drexel University with a BS in Graphic Design. She has 2 children: a son at Temple University and a daughter who is going to West Chester University in the Fall.

Future Board and Committee Members

The PhillyDMA continues to look for dynamic individuals to join us as Board or committee members! Professionals seeking more information can contact [email protected]